How the Internet is Changing the Advertising Industry Indefinitely – by Ted Dhanik

There are few industries that haven’t completely transformed with the evolution of the internet.  The internet has created huge changes in many different facets of life including communication, shopping, business, the music industry, marketing, and advertising.  Even print media is becoming a thing of the past.  While many people still prefer to read print magazines and newspapers, these mediums are slowly becoming digitized as is nearly everything else today.

The internet has brought many advantages to our world.  Information is readily available to anyone who has access to a computer or smart phone today.  As technology continues to expand and grow, nearly every area of our lives will be impacted.  Due to the huge numbers of people that can be reached through the internet, online advertising is becoming more and more popular.

Online ads have the potential to reach millions of people.  Television and print advertisements don’t typically reach that huge number of people.  Also, as stated before, print media may soon be a thing of the past, which means that one of the oldest ways to advertise may soon be gone.  One of the great things about online ads is that due to the way that only targeted audiences are shown the ad, even small, niche businesses have better odds of growing their client base through this medium.

As the internet continues to dominate the fields of business and communication, it will become the most important and impactful place for businesses to advertise.

Author bio: Guest post is submitted by the president and co-founder of engage:BDR, Ted Dhanik.  engage: BDR offers advertisers state-of-the-art marketing solutions, advanced technology, and custom programming.  Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development.  Ted Dhanik is a leading consultant when it comes to banner and display advertising.