Out of This World Marketing Techniques
When the Twinkie re-launched, it prepared a Web page called “Prepare Your Cake Face.” The idea was to capitalize on a consumer’s nostalgia for Twinkies, a product that looked like it would be extinct by the end of 2012. The result was a success, and the company dubbed it “The Sweetest Comeback in the History of Ever.” Here are some ideas and science experiments to help you mount a product launch …